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30 Minuten Markenführung (German Edition)

Arnd Zschiesche, Oliver Errichiello




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 | #3266305 in eBooks |  2012-05-10 |  2012-05-10 | File type: PDF

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Marken begleiten unseren Alltag: Apple, Mercedes und Co. stehen als Synonyme für Erfolg, Einfluss und Bedeutung. Es scheint, Marke ist heute alles und alles ist Marke. Doch was ist dran am Mythos "Marke"? Arnd Zschiesche und Oliver Errichiello erklären in diesem Ratgeber, wie eine Marke konkret funktioniert und wie Unternehmen die Marke konsequent zum entscheidenden Wettbewerbsvorteil aufbauen. Wichtig dabei: Jede Unternehmung kann zur Marke werden - auch das R...

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