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A Profile of the United States Toy Industry: Serious Fun (The Industry Profiles Collection)

Christopher rne




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 | #1629744 in eBooks |  2013-10-31 |  2013-10-31 | File type: PDF

||About the Author|New York, NY; Content Director for Time to Play Magazine; Editor-at Large, Toys & Family Entertainment and Royalties Magazines; Founder and Principal, Byrne Communications

The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of...

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