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Adland: A Global History of Advertising

Mark Tungate




[PDF.yj15] Adland: A Global History of Advertising

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 | #302292 in eBooks |  2013-07-03 |  2013-07-03 | File type: PDF

||2 of 2 people found the following review helpful.| Icons & Iconoclasts|By Jeffrey Swystun|Disclaimer! :) I am currently Chief Communications Officer at DDB, one of the agencies featured in Tungate's effort. But let me say that I would have enjoyed this history even if my pay stub came from somewhere else. It is more a history of the icons and iconoclasts that established the profession while building enduring businesses whose i| |
"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk."

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well a...

You easily download any file type for your gadget.Adland: A Global History of Advertising   |  Mark Tungate. I was recommended this book by a dear friend of mine.

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