[PDF.63jn] Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

[PDF.gb27] Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

Advanced Database Marketing: Innovative  Koen W. De Bock epub
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 | #2642919 in eBooks |  2016-03-23 |  2016-03-23 | File type: PDF

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|| |This is a great book for Masters or doctoral students, academics and practitioners interested in learning the cutting-edge knowledge in database marketing. It provides a comprehensive coverage on the recent advances in the methods and applications in the area.

While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-...

You easily download any file type for your device.Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships   |  Koen W. De Bock. A good, fresh read, highly recommended.

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