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Airline e-Commerce: Log on. Take off.
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| #1492950 in eBooks | 2016-05-20 | 2016-05-20 | File type: PDF||||‘Dr Hanke’s book provides a fascinating insight into the history and growth of e-commerce in airlines, as well as the challenges now facing companies within this fast-paced area of our business. A great read for practitioners and customers alike.&
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platf...
You easily download any file type for your device.Airline e-Commerce: Log on. Take off. | Michael Hanke. Which are the reasons I like to read books. Great story by a great author.