[PDF.26mt] All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

[PDF.ds87] All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

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 | #2568198 in eBooks |  2016-04-30 |  2016-04-30 | File type: PDF

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||1 of 1 people found the following review helpful.| Essential.|By overmast|"The Chinese consumer market is really only a single generation old. (...) So this whole idea of marketing and consumption is very, very new and the rules are yet to be written."

(extract from an interview between M. Bergstrom and T. Minges)

The above says it all.

At present there's very little literature about the fast-ev| ||"All Eyes East is the first work I have seen that identifies the fundamental motivations of China's 'new generation.' Rather than lapse into cliche about spending power or growing individualism, she uncovers the tension between modern values and Chinese tradi

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

You can specify the type of files you want, for your device.All Eyes East: Lessons from the Front Lines of Marketing to China's Youth   |  M. Bergstrom. Just read it with an open mind because none of us really know.

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