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Appetite for Change: How the Counterculture Took On the Food Industry

Warren J. Belasco




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 | #754853 in eBooks |  2014-01-21 |  2014-01-21 | File type: PDF

||1 of 2 people found the following review helpful.| extremely useful to understand the US food culture|By lolobou|extremely useful to understand the US food culture. full of relevant details, though sometimes a bit long. the update should be a bit more complete to take into account the evolution of the last 20 years|4 of 6 people found the following review helpful.| Appetite for Change: How the Co| || "Appetite for Change is a definitive account of how the sixties' counterculture changed the way we eat."―Michael Pollan, The Omnivore's Dilemma

| "Appetite for Change is a wry, masterful work of culinary anthropology

In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods.

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