[PDF.15mx] Boomer Marketing: Selling to a Recession Resistant Market

Boomer Marketing: Selling to a Recession Resistant Market

[PDF.is54] Boomer Marketing: Selling to a Recession Resistant Market

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 | #3978549 in eBooks |  2009-06-08 |  2009-06-08 | File type: PDF

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||About the Author||Ian Chaston is Managing Director of Plymouth University’s spin off company and a Research Professor at Centrum Catolica, Peru. He has a wealth of international experience in marketing and has authored 12 books and over 10

Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.

 

Recessions always dampen consumer spending, but in the 21^st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than e...

You easily download any file type for your gadget.Boomer Marketing: Selling to a Recession Resistant Market   |  Ian Chaston. Which are the reasons I like to read books. Great story by a great author.

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