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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

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 |  2015-02-25 |  2015-02-25 | File type: PDF

||From the Back Cover|This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines lik

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing functi...

You can specify the type of files you want, for your device.Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies   |  From Springer. Which are the reasons I like to read books. Great story by a great author.

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