[PDF.54mh] Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
Libby Sartain, Mark Schumann
[PDF.uo59] Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
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| #1604725 in eBooks | 2008-03-11 | 2008-03-11 | File type: PDF||0 of 0 people found the following review helpful.| Disappointing... more substance needed|By Joanne S MARYLAND|This book did not meet my expectations. It is redundant. There are also issues with the writing itself; the authors often use phrases instead of full sentences. Some of the stories are interesting. However, there is not much substance.|2 of 3 people found the following review helpful.| Writt||"These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this boo
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substan...
You can specify the type of files you want, for your device.Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business | Libby Sartain, Mark Schumann. I was recommended this book by a dear friend of mine.
