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Brand Hollywood: Selling Entertainment in a Global Media Age

Paul Grainge




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 | #2446439 in eBooks |  2007-10-31 |  2007-10-31 | File type: PDF

||About the Author|Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1...

You easily download any file type for your device.Brand Hollywood: Selling Entertainment in a Global Media Age   |  Paul Grainge. A good, fresh read, highly recommended.

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