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| #1945387 in eBooks | 2006-08-11 | 2006-08-11 | File type: PDF||2 of 2 people found the following review helpful.| Collection of trivialities boringly written|By AA|The main idea of this book is straight-forward: why wouldn't developping countries export branded goods instead of raw materials, to get sustainably richer. Then it is followed by the numerous recipes and guildelines how to do this from a person who clearly has very vague understanding of the modern commercial realities. T||"Anholt's thesis - that the instruments of market growth have simply been in the wrong hands - is compelling and thought-provoking. For countries like Croatia, which strive to market their products abroad, Brand New Justice contains a wealth of valuable
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw material...
You easily download any file type for your device.Brand New Justice | Simon Anholt. Just read it with an open mind because none of us really know.
