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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value

Adrian Sargeant, Elaine Jay




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 | #779950 in eBooks |  2007-07-06 |  2007-07-06 | File type: PDF

||0 of 0 people found the following review helpful.| This is an excellent book! If you love fundraising and you believe ...|By Oriol Alsina|bought the book because I heard Adrian speak at the official Spanish Fundraising Congres a few years ago, and my expectations were fullfilled.

This is an excellent book! If you love fundraising and you believe that much more attention should be put into donor loyalty, as I do, this|From the Back Cover|Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana Uni...

You can specify the type of files you want, for your gadget.Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value   |  Adrian Sargeant, Elaine Jay. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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