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Business Strategy in a Semiglobal Economy

Panos Mourdoukoutas




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 |  2015-03-26 |  2015-03-26 | File type: PDF

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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the par...

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