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Case Studies in Crisis Communication: International Perspectives on Hits and Misses

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 | #336244 in eBooks |  1997-08-13 |  1997-08-13 | File type: PDF

||0 of 0 people found the following review helpful.| Four Stars|By Roxie|Great book, very easy to read|About the Author||Amiso M. George is an Associate Professor of Journalism at Texas Christian University, Fort Worth, Texas, USA where she teaches crisis communication and public relations campaign. A former director of the Strategic Communication graduate p

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal ...

You easily download any file type for your device.Case Studies in Crisis Communication: International Perspectives on Hits and Misses   |  From Routledge. I was recommended this book by a dear friend of mine.

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