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Chill Factor: How a Minor-League Hockey Team Changed a City Forever

David Paitson, Craig Merz




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 | #1051156 in eBooks |  2015-03-03 |  2015-03-03 | File type: PDF

||0 of 0 people found the following review helpful.| Before Columbus had the Blue Jackets, There was the Chill|By Michael Griswold|Chill Factor recounts the story of the Columbus Chill an ECHL franchise that called Columbus home from 1991-1999. Now Columbus had already experienced its’ share of professional sports face plants and when the Chill debuted in 1991, they were expected to be just another flash in the pan for a ci| |
|"Chill Factor is a fun story of off-the-wall marketing and keen vision turning a college sports town into a major league NHL city." -Joe Pelletier, HockeyBook s.com

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It’s a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious local fan base. Based on the success of the Chill, from 1991–99, th...

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