[PDF.82ig] Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Lawrence L. Allen
[PDF.vf78] Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
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| #674668 in eBooks | 2009-10-01 | 2009-10-01 | File type: PDF||1 of 1 people found the following review helpful.| Fascinating read, even for the non-business type|By Jonathan Hsieh|There is way more to the chocolate industry than I had thought of. I honestly thought, "How much could you write about this without getting super technical or bogged down with details?" But there's actually a lot there and Allen presents it at a fast pace that never gets boring or too technical.
As Co|From Publishers Weekly|Allen, a senior international executive with a 20-year track record of international branding, offers a fascinating look at the chocolate wars in China. Allen, himself a participant in bringing chocolate to this new frontier as an executiv
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes ind...
You easily download any file type for your device.Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers | Lawrence L. Allen. I was recommended this book by a dear friend of mine.
