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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well

Marc Benioff, Karen Southwick




[PDF.bn86] Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well

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 | #1291478 in eBooks |  2004-01-01 |  2004-01-01 | File type: PDF

||3 of 3 people found the following review helpful.| "THE ECONOMIST" REVIEW OF COMPASSIONATE CAPITALISM|By A Customer|An unusually persuasive advocate of the view that CSR-or "compassionate capitalism", as he calls it-benefits shareholders, employees and the needy all at once is Marc Benioff, boss of salesforce.com, a private company (for now) that provides online customer-relationship-management services. In a new book, co-writt|About the Author|MARC BENIOFF is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy an

What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including employees, equity, products, and relationships-in order to provide real value...

You can specify the type of files you want, for your device.Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well   |  Marc Benioff, Karen Southwick. A good, fresh read, highly recommended.

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