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Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)

C. Giachetti




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 | #3202777 in eBooks |  2013-07-22 |  2013-07-22 | File type: PDF

||About the Author||Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation.

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.



You easily download any file type for your gadget.Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)   |  C. Giachetti. A good, fresh read, highly recommended.

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