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Conducting Market Research for International Business

S. Tamer Cavusgil, John Riesenberger




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 | #2262961 in eBooks |  2009-03-01 |  2009-03-01 | File type: PDF

||From the Inside Flap|This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.



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