[PDF.15cz] Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research)
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Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research)
Graham H.J. Roberts
[PDF.jj05] Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research)
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| 2016-04-14 | 2016-04-14 | File type: PDF||||'This book is a timely and stimulating addition to the international marketing and consumer behaviour cannon, highlighting sometimes quite spectacular aspects of accommodation, integration and contradiction across social, political and consumerist cul
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in...
You can specify the type of files you want, for your device.Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research) | Graham H.J. Roberts. A good, fresh read, highly recommended.
