[PDF.35bb] Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

[PDF.tz74] Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

Creating Value with Big  Peter C. Verhoef, Edwin Kooge, Natasha Walk epub
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Creating Value with Big  Peter C. Verhoef, Edwin Kooge, Natasha Walk book review
Creating Value with Big  Peter C. Verhoef, Edwin Kooge, Natasha Walk summary

 | #1087346 in eBooks |  2016-01-08 |  2016-01-08 | File type: PDF

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||0 of 0 people found the following review helpful.| Big Data is no longer a black box|By Customer|In their book Verhoef, Kooge and Walk break through the mystique around Big Data. It shows that, fact based marketing can be very successful and is inescapable for organisations confronted with a lot of data. At the same time, it is stated that Big Data is not a revolution. Above all, it’s more data from more sources, especia| ||‘This is a timely and thought-provoking book that should be on a must-read list of anyone interested in Big Data.’ - Sunil Gupta, Edward W. Carter Professor of Business, Harvard Business School, USA |‘Creatin

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.

Creating Value with Big Data Analytics provides a n...

You easily download any file type for your device.Creating Value with Big Data Analytics: Making Smarter Marketing Decisions   |  Peter C. Verhoef, Edwin Kooge, Natasha Walk. I was recommended this book by a dear friend of mine.

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