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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

A. Perna, E. Baraldi




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 | #4518141 in eBooks |  2014-03-30 |  2014-03-30 | File type: PDF

||About the Author|Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences, Uppsala University, Sweden, and at the Department of Management, Polytechnic University of Marche, Italy. His research interests include CRM, new bus

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.



You easily download any file type for your device.CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects   |  A. Perna, E. Baraldi. I was recommended this book by a dear friend of mine.

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