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Customer Relationship Management: Concepts and Cases

Alok Kumar Rai




[PDF.wg14] Customer Relationship Management: Concepts and Cases

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 | #1945414 in eBooks | File type: PDF

||0 of 0 people found the following review helpful.| Customer relationship management|By TungTung Chang|Average content, nothing special, case study not promising, basic principles and information. Need more thoughtful inputs to ignite theory into reality.

Innovative strategies are taken up by the companies today to seek, attract, and win new clients, nurture and retain the existing ones, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the fie...

You easily download any file type for your gadget.Customer Relationship Management: Concepts and Cases   |  Alok Kumar Rai.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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