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Design Economies and the Changing World Economy: Innovation, Production and Competitiveness (Routledge Studies in Human Geography)

John R. Bryson, Grete Rusten




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 | #3522534 in eBooks |  2010-12-14 |  2010-12-14 | File type: PDF

||About the Author||John R. Bryson is Professor of Enterprise and Economic Geography and Head of the Society, Economy and Environment Research Group at the School of Geography, Earth and Environmental Sciences at the University of Birmingham, UK.

Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift production abroad or create competitive advantage through design, innovation, brand and the geographic distribution of tasks rather than price.


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