[PDF.00rb] Destination Marketing: An international perspective (Routledge Advances in Tourism)

Destination Marketing: An international perspective (Routledge Advances in Tourism)

[PDF.gb97] Destination Marketing: An international perspective (Routledge Advances in Tourism)

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 | #3844901 in eBooks |  2015-10-23 |  2015-10-23 | File type: PDF

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||About the Author||Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. |Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as m...

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