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Destination Marketing: Essentials
Steven Pike
[PDF.bf25] Destination Marketing: Essentials
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| #1229513 in eBooks | 2015-12-14 | 2015-12-14 | File type: PDF||||"This is a new and expanded edition of a text that brings a great deal,of practitioner experience blended with academic research on a hot topic in tourism and marketing research. The author has a wealth of experience in this area and it is synth
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new second edition has been revised and updated to include:
new slimline 15-chapter structure
...
You can specify the type of files you want, for your device.Destination Marketing: Essentials | Steven Pike. A good, fresh read, highly recommended.
