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Die Auswirkungen von Wechselkursschwankungen auf gewinnoptimale Preispolitik im internationalen Marketing: Eine empirische Untersuchung (German Edition)

Wolfgang Stockmeyer




[PDF.wm89] Die Auswirkungen von Wechselkursschwankungen auf gewinnoptimale Preispolitik im internationalen Marketing: Eine empirische Untersuchung (German Edition)

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 | #4486724 in eBooks |  2012-01-02 |  2012-01-02 | File type: PDF

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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Humboldt-Universität zu Berlin (Wirtschaftswissenschaftlichen Fakultät), Sprache: Deutsch, Abstract: In meiner Diplomarbeit beschäftige ich mich mit dem Problem von Wechselkursschwankungen und deren Auswirkungen auf die Preispolitik. In der angelsächsischen Literatur wird dieses Problem oftmals unter dem Namen „...

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