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Die Bedeutung von Markenallianzen im Internationalen Marketing (German Edition)

Ines Michi




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 | #4386991 in eBooks |  2004-03-31 |  2004-03-31 | File type: PDF

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Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,7, Hochschule Pforzheim (Studiengang International Business), Veranstaltung: Seminar zur BWL des Außenhandels, Sprache: Deutsch, Abstract: Unternehmen müssen in der heutigen Zeit ihre internationalen Marketingmaßnahmen
immer wieder an veränderte Rahmenbedingungen anpassen. Die Globalisierung
der Märkte ...

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