[PDF.86yt] Donor-Centered Planned Gift Marketing: (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)
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Donor-Centered Planned Gift Marketing: (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)
Michael J. Rosen
[PDF.pv65] Donor-Centered Planned Gift Marketing: (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)
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| #196591 in eBooks | 2010-11-29 | 2010-11-29 | File type: PDF||1 of 1 people found the following review helpful.| Planned-Giving demystified|By iclerie|My introduction to planned giving was during a Capital Campaigns course I took in grad school; after about 5 minutes of the lecture I was already convinced that planned-giving simply wasn't for me. My professor and the assigned textbook made it all seem so dull and technical, and I had absolutely no interest in it.
After only a p||"Michael's book is the first of its kind to place the emphasis on the planned giving donor right from the start. In marketing our planned giving programs we traditionally focus on promoting the organization, then we spotlight the donors. Jumpstart or
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously
Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start...
You easily download any file type for your device.Donor-Centered Planned Gift Marketing: (AFP Fund Development Series) (The AFP/Wiley Fund Development Series) | Michael J. Rosen. A good, fresh read, highly recommended.
