[PDF.31gq] Dynamics of Marketing in African Nations

Dynamics of Marketing in African Nations

[PDF.sn22] Dynamics of Marketing in African Nations

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 | #4434993 in eBooks |  2002-05-30 |  2002-05-30 | File type: PDF

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|| |"A book offering suggestions and expertise to entrepreneurs and marketers wanting to do business in Africa, wherever they are based, should be welcomed. Much more work needs to be done on issues such as marketing research at the consumer level, ameliorating th

Consider Africa―not with pre-established mindsets, unexamined assumptions, and bland generalizations―but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors tha...

You can specify the type of files you want, for your device.Dynamics of Marketing in African Nations   |  Sonny Nwankwo, Joseph F. Aiyeku. A good, fresh read, highly recommended.

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