The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing ...
You can specify the type of files you want, for your device.E-Marketing | Suman Kumar Kanth Sanjay Mohapatra. Which are the reasons I like to read books. Great story by a great author.
