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E-Marketing Text & Cases

Prof.Vinod V.Sople




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 |  2011-06-22 | File type: PDF

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This book provides a strategic framework for e-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. One of the major benefits is reduction in transaction cost followed by the global reach with speed. The interactive nature of E-marketing differentiates it from traditional marketing...

You can specify the type of files you want, for your gadget.E-Marketing Text & Cases   |  Prof.Vinod V.Sople. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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