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Economics and Management of Franchising Networks (Contributions to Management Science)

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 | #4166570 in eBooks |  2012-12-06 |  2012-12-06 | File type: PDF

||Language Notes|Text: German|From the Back Cover||Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the exi

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, cont...

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