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Entrepreneurship in International Marketing: 25 (Advances in International Marketing)

Shaoming Zou




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 |  2015-02-04 |  2015-02-04 | File type: PDF

|| |Citing the separate paths that entrepreneurship and international marketing have taken in the past and noting the phenomenon of born-global entrepreneurial firms, volume 25 of Advances in International Marketing brings it all together, offering insight heretof

"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance ...

You can specify the type of files you want, for your device.Entrepreneurship in International Marketing: 25 (Advances in International Marketing)   |  Shaoming Zou. Which are the reasons I like to read books. Great story by a great author.

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