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Entry and Cooperative Strategies in International Business Expansion

Yadong Luo




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 | #3426674 in eBooks |  1999-07-30 |  1999-07-30 | File type: PDF

||About the Author||YADONG LUO is Associate Professor of International Business and Strategies at the University of Miami. He has published more than 60 journal articles in international business. Before coming to the United States, Dr. Luo taught at leading unive

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. H...

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