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| #1868991 in eBooks | 2012-12-13 | 2012-12-13 | File type: PDF|||"An absolute must for all marketing students! This text provides outstanding coverage of core marking knowledge underpinned by relevant, new and up-to-date cases" --Dr Frauke Mattison Thompson, Lecturer in Marketing, King's College, London
"This e
Are you motivated by learning from marketers at top organizations like Apple and IKEA? Are you excited by the prolific growth in social media and its implications for marketing? Do you need a fresh and concise introduction to marketing?
Then look no further,as Essentials of Marketing has arrived!
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling...
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