[PDF.17gt] Ethical and Social Marketing in Asia (Chandos Asian Studies Series)

Ethical and Social Marketing in Asia (Chandos Asian Studies Series)

[PDF.fx96] Ethical and Social Marketing in Asia (Chandos Asian Studies Series)

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 |  2015-02-16 |  2015-02-16 | File type: PDF

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||About the Author|Bang Nguyen, PhD, is Associate Professor of Marketing at East China University of Science and Technology (ECUST), Shanghai, China. Previously, he held faculty positions at Oxford Brookes University and RMIT International University Vietnam and w

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require d...

You can specify the type of files you want, for your device.Ethical and Social Marketing in Asia (Chandos Asian Studies Series)   |  Bang Nguyen, Chris Rowley. A good, fresh read, highly recommended.

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