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European Perspectives in Marketing
Erdener Kaynak
[PDF.ru50] European Perspectives in Marketing
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| 2012-12-06 | 2012-12-06 | File type: PDF|||This collection of original and current research could not have come at a better time. -- Jan Napoleon Saykiewicz, PhD, Professor of Marketing, Duquesne University
Timely... Offers exceptional insights into the development of European marketi
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten ...
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