[PDF.44zt] Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

[PDF.xv56] Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

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 | #672252 in eBooks |  2009-10-13 |  2009-10-13 | File type: PDF

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||0 of 0 people found the following review helpful.| Excellent portrait of big deals and executive decision making|By Reid Wegner|Very exciting read, but does not feel exaggerated or dramatized. Author is quite candid with facts, references, and context. The story is just wild as-is, the players are naturally quite strong, and Munk does an expert job of weaving everything together into a dynamic narrative. It is both a fun book t|From Publishers Weekly|Munk's entry to the growing list of books about the AOL Time Warner merger provides a thorough recap of the debacle, with the author coming to her own conclusion on the causes behind the merger's failure. After more than 100 pages of the o

Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.

At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad—and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically a...

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