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From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

W. Zhiyan, J. Borgerson, J. Schroeder




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 | #1072605 in eBooks |  2013-10-08 |  2013-10-08 | File type: PDF

||From the Back Cover|"Branding in China is at a cross-roads. International fashion brands are building retail empires but there are also emerging branding efforts by Chinese companies.  Written by three experts in the field, this original and fascinating boo

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.



You easily download any file type for your device.From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history   |  W. Zhiyan, J. Borgerson, J. Schroeder. A good, fresh read, highly recommended.

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