[PDF.07lb] Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

[PDF.ge04] Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

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 | #721131 in eBooks |  2009-03-30 |  2009-03-30 | File type: PDF

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||0 of 0 people found the following review helpful.| four stars|By Gary Wilson|While recent years have seen many books on China and India, Getting China and India Right is the first STRATEGY book that offers smart guide to companies' globalization efforts in the age of China and India.|0 of 0 people found the following review helpful.| Presents strategies and ideas for proper globalization|From the Inside Flap||Getting Chinaand India Right |Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the g...

You can specify the type of files you want, for your gadget.Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage   |  Anil K. Gupta, Haiyan Wang.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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