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Global Advertising in a Global Culture
Thomas H. P. Gould
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Global Advertising in a Thomas H. P. Gould epub Global Advertising in a Thomas H. P. Gould pdf download Global Advertising in a Thomas H. P. Gould pdf file Global Advertising in a Thomas H. P. Gould audiobook Global Advertising in a Thomas H. P. Gould book review Global Advertising in a Thomas H. P. Gould summary
| #3031312 in eBooks | 2015-12-16 | 2015-12-16 | File type: PDF|||Through the Internet, the consumer is gaining control of what he or she watches. The change is evolving slowly, but it’s not over. The so-called “captive audience” is disappearing, and new strategy is necessary for the advertising
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is tr...
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