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| 2013-03-01 | 2013-03-01 | File type: PDF||From the Back Cover|Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of c
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an i...
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