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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com

Miriam Mennen




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 | #4350173 in eBooks |  2010-03-19 |  2010-03-19 | File type: PDF

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Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s global business policies and strategies from its foundation in 1995 t...

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