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Global Marketing Strategy: An Executive Digest (Management for Professionals)

Bodo B. Schlegelmilch




[PDF.mv41] Global Marketing Strategy: An Executive Digest (Management for Professionals)

Global Marketing Strategy: An  Bodo B. Schlegelmilch epub
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 | #2349648 in eBooks |  2016-03-02 |  2016-03-02 | File type: PDF

||From the Back Cover||This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketi...

You easily download any file type for your gadget.Global Marketing Strategy: An Executive Digest (Management for Professionals)   |  Bodo B. Schlegelmilch. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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