[PDF.31ii] Global Strategies in Retailing: Asian and European Experiences (Routledge Studies in International Business and the World Economy)

Global Strategies in Retailing: Asian and European Experiences (Routledge Studies in International Business and the World Economy)

[PDF.nm26] Global Strategies in Retailing: Asian and European Experiences (Routledge Studies in International Business and the World Economy)

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 | #1840207 in eBooks |  2013-10-08 |  2013-10-08 | File type: PDF

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||About the Author||John Dawson is Emeritus Professor at the Universities of Edinburgh and Stirling, both in the UK. He has been researching issues in international retailing over the last 20 years and has supervised a number of doctoral students

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases.

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