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Globalization and the Chinese Retailing Revolution: Competing in the World’s Largest Emerging Market (Chandos Asian Studies Series)

Yong Zhen




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 |  2007-02-28 |  2007-02-28 | File type: PDF

||About the Author|Dr Yong Zhen is an Assistant Professor of Business and Management at Beijing Normal University, Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He stud

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successf...

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