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Globalization of Consumer Markets: Structures and Strategies

Erdener Kaynak, Salah Hassan




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 | #4076329 in eBooks |  2014-02-04 |  2014-02-04 | File type: PDF

||About the Author|ERDENER KAYNAK is Professor of Marketing and Assistant Director for Research and Planning in the School of Business Administration at Pennsylvania State University at Harrisburg.

Hassan is assistant professor of African and African Di

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace.

The contributing authors present managerially oriented chap...

You easily download any file type for your device.Globalization of Consumer Markets: Structures and Strategies   |  Erdener Kaynak, Salah Hassan. A good, fresh read, highly recommended.

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