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Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace


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 | #2009964 in eBooks |  2014-10-15 |  2014-10-15 | File type: PDF

||0 of 0 people found the following review helpful.| informative and colloquial|By gus|i liked it, mr. gunn is direct and to-the-point. he provides too many personal insights and references at times, but is generally pretty unbiased and provides great analysis of his industry.|2 of 5 people found the following review helpful.| We Called Him Tommy Gunn|By Steven L. Krause|This re|About the Author|Tom Gunn was an aerospace marketing executive with McDonnell Douglas from 1975 to 1997. He lives in St. Louis, Missouri.

Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered $250 billion in sales of mil...

You easily download any file type for your device.Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace   |  Tom Gunn. A good, fresh read, highly recommended.

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